“Identity is cause;
brand is effect.”
Branding is much more than a logo, look or website representation. A brand is so much more than that; including but not limited to: A brand is a promise to your customers. A brand must emotionally connect, make people feel good and be enchanted. A brand is a separate entity to the founder and the people who work for it as well. The founder may have inspired the brand, but they are not the brand, they are of the brand. A lot of research, thought, planning and work on the back end goes into the creation of a great brand.
“However beautiful the strategy,
you should occasionally
look at the results.”
Strategy is an important part of brand creation and brand management. With a good strategy and ease of implementation your business will take flight and take on a life of its own. Strategic thinking and planning with heart,and soul is what we do.